Explore & Compare .lego Domain Prices

New registration prices are for the initial year, after which Renewal prices apply. However, you are always free to move to another provider. This is often a good option as Transfer prices may be cheaper than Renewal

Why a .lego Domain? Benefits, Registration, Tips, and Applications

What is .lego?

The .lego domain is exclusively for the LEGO Group, the renowned toy manufacturer famous for its iconic building blocks. This domain ensures that any site with a .lego address is officially connected to the LEGO brand.

A little background

Founded in 1932, LEGO has become a household name worldwide. The .lego domain was introduced to provide a secure and dedicated digital space for all things related to LEGO, ensuring brand consistency and trust.

Can I register a .lego domain name?

Only the LEGO Group and its authorized partners can register .lego domains. This exclusivity guarantees that all .lego sites are legitimate and uphold the brand’s standards.

Potential applications

  • Official Brand Site: The main website for LEGO products and company information.
  • E-commerce: Online stores selling LEGO sets and merchandise.
  • Customer Service: Portals for customer support and inquiries.
  • Promotional Campaigns: Websites for special offers, new product launches, and marketing campaigns.
  • Educational Content: Platforms for LEGO education programs and resources.

Short and sweet

When you see a .lego domain, you know it’s authentically LEGO. This domain extension provides a secure and trusted online space for fans and customers, ensuring a consistent and engaging brand experience.

Fun .lego facts
  • Lego was an early adopter of crowdsourcing with its Lego Ideas platform, where fans submit designs for new sets — if a design gets enough votes and is produced, the creator earns a percentage of the sales.
  • Lego is diving into the digital world with games like “Lego Star Wars” and “Lego Worlds,” combining their iconic brick-building with immersive video game experiences, loved by both kids and adults.
  • Lego has teamed up with innovative startups like BrainPOP to create educational kits that teach kids coding and robotics, proving that playing with bricks can be both fun and a gateway to learning tech skills.