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New registration prices are for the initial year, after which Renewal prices apply. However, you are always free to move to another provider. This is often a good option as Transfer prices may be cheaper than Renewal

Why a .guge Domain? Benefits, Registration, Tips, and Applications

What is .guge?

The .guge domain is a branded top-level domain (TLD) associated with Google, tailored specifically for Chinese-speaking users. It provides a dedicated online space for Google and its services in the Chinese market.

A little background

Launched to enhance the digital presence of the Google brand in the Chinese-speaking community, .guge offers a distinct online identity for the company's services.

Can I register a .guge domain name?

Registration is restricted to Google and its authorized affiliates.

Potential applications

  • Brand Website: The official Google website in Chinese showcasing its services.
  • Product Information: Dedicated sites for different Google products and solutions in Chinese.
  • Customer Support: Platforms for user support and help in Chinese.
  • Corporate Information: Sections for corporate announcements and investor relations in Chinese.
  • Marketing Campaigns: Online campaigns and promotions for Google services in Chinese.

Short and sweet

The .guge domain is ideal for Google's Chinese-speaking market. It provides a professional and branded space for showcasing Google's services, offering customer support, and running marketing campaigns in Chinese, helping to strengthen Google's digital presence and connect with users.

Fun .guge facts
  • In China, Google operates as Guge (谷歌), which means "Valley Song," a nod to its roots in Silicon Valley and its mission to organize the world’s information creatively and innovatively.
  • Guge had a significant presence in China until 2010, when it moved its search operations to Hong Kong due to censorship issues, but it’s still remembered for its localized products like Google Pinyin, a popular Chinese input method.
  • Google’s exit from China led to a surge of local competitors like Baidu and Sogou, which filled the gap and evolved their services, drawing on lessons from Google’s early Chinese market strategies.